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Signs outside businesses are more important than just a placard with some words on it. Why is having an outdoor sign at your business or business premises so valuable?
The concept of signs and signage is something we never question, because it’s a natural part of the world we live in, and for any business, the language of a sign is the key communicator. It’s very important for customers to know where to park, and when people are passing by, that you are open for business. It helps engage customers to the point where they feel they have to stop by. It’s very important, if you are looking for signs to give to your customers or are working with a sign company to help promote your business, that you know why outdoor signs are so important.
It Drives People to Your Location
Where you place your signs is where you communicate your brands. According to a 2012 study by the Economics Center at the University of Cincinnati, they concluded that signs are one of the most essential aspects of visual communication. For the purposes of premises, business signs provide an efficient function of business commerce, that points towards success, and when it comes to location, your business must have two things:
- Signs that provide a proximate location to your company.
- Signs on-site to alert people of your existence.
You Expand Your Brand Message
Creating a sign that tells people what your brand is all about involves a lot more than just choosing colors; it involves considering everything from your logo to your choice of fonts and colors. Your business sign conveys the essence of what you stand for, and should give passersby or any other person who is interested in your business a simple sense of who you are and what you stand for. Brand messages are often subtle, and can vary greatly from colors to shapes and shades. When we work with a sign company, we carefully consider all of the subtle nuances that go into what our customers see. This is like getting a simple insight into what your brand represents.
They Highlight Deals And Offers
There is no single way that you can show your customers how you run your business; one of the most popular ways to entice people to do business with you is by providing them with deals and offers. An outdoor sign can act as a powerful messenger that can stimulate that all-important notion of impulse buying, which can go a long way to provide that sense of intrigue for your customers.
They Make a Grand Display
Make no mistake, size matters when it comes to the sign, text, and imagery. You want to give a simple, yet memorable, impression to passers-by. Your business should be able to clearly show that it is trustworthy by using visual language. Having a business sign that clearly communicates the message that you want people to understand about your business helps you stand out from your competitors.
Outdoor signs carry a lot of power, whether you are looking to conduct sign repair or find a digital sign that showcases your business or the right direction. When we create custom signs that showcase our business brand or visual language, we must recognize that a sign is not just a placard with a bunch of letters, but can be so much more. Visit CowTown Signs and Graphics today to get going!